As consumers become more experienced with search and number of websites, videos, etc that Google indexes into its search grows exponentially, consumers are now making more detailed queries.
The consumer no longer searches for cars, but now adds make, model, location and even price to get closer to an actionable result.
Or in the case of travel the search is not just Hilton Head, but condo, oceanfront, near golf, traveling with teenagers. This delivers a more manageable 3,390 results in Google.
Hitwise has recently released its research into this trend and is reporting, the length of search queries has increased over the past year. Longer search queries, averaging searches of five to more than eight words in length, have increased 9 percent between February 2009 and February 2008.
Searches of eight or more words increased 20 percent. The same time period showed that shorter search queries — those averaging one to four words long — have decreased 2 percent.
Searches of two words comprised the majority of searches, amounting to 23.47 percent of all queries.
Hitwise - Percentage of US Clicks by Number of Keywords, Feb 2009
